Protect the MoonPie
Best PR Stunt | PRNEWS Experiential & Event PR Awards
2026 | LEWIS
CLIENT: CITY OF MOBILE
ROLE: JUNIOR ART DIRECTOR
785+ million impressions. 19 days. One beloved parade snack. $0 paid media spend.
Every year during Mardi Gras in Mobile, thousands of MoonPies are thrown from parade floats. And every year, far too many end up crushed on the ground instead of enjoyed by revelers. Our team put a name to this cultural insight, starting a rallying cry to "Protect the MoonPie" and honor the traditions that make Mobile unique.
Amanda Peacock, Associate Creative Director
Deanna Chisholm, Associate Creative Director
Theresa Webb, Project Manager/Producer
Audrey Mecke, Designer
PROTECT THE MOONPIE TEAM
Amanda Gibson, Senior Copywriter
Annie Mitchell, Junior Copywriter
Brooke Bailey, Channel Engagement Manager