Rofin
IDENTITY & BRANDING
Rofin is a laser technology company dedicated to providing cutting-edge solutions to a variety of industrial needs. Their brand identity is sleek and modern, communicating that they are they the most modern and advanced company compared to their competitors. I created the brand identity and various applications including a trade show booth, corporate merchandise, employee credentials, and shipping materials.
THE ROFIN SYMBOL
The official Rofin symbol is composed of intersecting planes that form a dynamic ‘R’ character. The symbol has a geometric form with sharp edges to represent the materials that Rofin techology cuts and forms. This sleek symbol shows the Rofin committment to high craft.
LOGOTYPE
